Generating additional global traffic to your site can significantly increase your customer base and sales opportunities. Here what Mayple recommends to help you attract more international visitors and convert them at a higher rate:
In the Mayple App in Shopify, ensure the Welcome Pop-up is enabled so customers are alerted that they can now checkout in their country. Details here
Ensure all references to prices in site content are using local currency and not hard-coded to USD - banners, images, $ to free shipping status bars, subscription widget pricing, etc.
It’s important to have your site default to the correct Market that show all content localized. Having a country picker that displays the customer’s country’s flag builds confidence that the customer can check out.
This Shopify Guide is helpful to ensure you’re getting the most benefit from Google’s free feeds.
https://www.shopify.com/blog/google-shopping-product-data-feed
Just as when you initially launched your domestic site, building traffic and loyalty in new markets requires marketing campaigns and compelling offers. The assumption of slow and expensive shipping is the biggest barrier to global consumers making a purchase. Be sure to include reassurance in your messaging that free, fast shipping is available.
Everyone loves free shipping! It’s a huge driver for conversion and increasing cart size. Implementing a localized progress bar showing how close a customer is to free shipping can help drive top-line growth.
